Hi, I’m Elif — a UX/UI Designer based in London with a background in Human Resources. My transition from HR to UX/UI wasn’t random; it was a conscious decision shaped by years of observing people, understanding their needs, and designing better experiences for them in the workplace. Over time, I realized I wanted to apply that same empathy and insight to digital products — and that’s what led me to user experience design. Since then, I’ve worked on various web and mobile projects, including responsive websites and e-commerce interfaces. I enjoy being involved in the full design process — from user research and wireframes to visual design and testing. I focus on creating simple, thoughtful, and user-friendly solutions. I primarily work with tools such as Figma, Illustrator, and Photoshop. I’m always learning and growing. Outside of design, I’m a proud plant mom and cat mom. If I’m not pushing pixels, you’ll probably find me talking to my plants or chasing after my cat.
Hi, I’m Elif — a UX/UI Designer based in London with a background in Human Resources. My transition from HR to UX/UI wasn’t random; it was a conscious decision shaped by years of observing people, understanding their needs, and designing better experiences for them in the workplace. Over time, I realized I wanted to apply that same empathy and insight to digital products — and that’s what led me to user experience design. Since then, I’ve worked on various web and mobile projects, including responsive websites and e-commerce interfaces. I enjoy being involved in the full design process — from user research and wireframes to visual design and testing. I focus on creating simple, thoughtful, and user-friendly solutions. I primarily work with tools such as Figma, Illustrator, and Photoshop. I’m always learning and growing. Outside of design, I’m a proud plant mom and cat mom. If I’m not pushing pixels, you’ll probably find me talking to my plants or chasing after my cat.